Unit 30 TV Advertisement
LO2 Originate & develop an idea for a TV advert
Task 1a) Nature and purpose of research
Today we talked about the project and what would be happening over the next few weeks. We started and completed for homework Task 1a) the nature and purpose of research. We had a discussion about the difference between Qualitative (research of opinions, reviews, attitudes etc)and quantitative data (data, statistics etc) and the difference between subjective and objective (biased and unbiased). I had to think about the purpose of research and why it is worth doing it. If I didn't do research, it would look unprofessional to the client and I wouldn't be able to think of a competent idea that was well researched. I filled in the crib sheet to help me plan what research I might do.
I learnt that 'Subjective' means biased research and 'objective' means unbiased research.
Primary Research Crib Sheet
Secondary Crib Sheet
