Young and Rubicam
Today we had a lesson about Young and Rubicam and the 7 types of people. This helped me understand audiences for adverts more, even though i was confused at first. Young & Rubicam helps other people identifies what their audience is and what their needs are.
These are the rough notes I made in my notebook. Not very neat but I got the Powerpoint presentation Nik used and read through so I had the notes in neat!
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| The Mainstream is the audience that I would probably use the most when thinking about audiences for my videos as i like to make my videos quite generalised so everyone could relate to them. |
