Production Log: 26th November 2013 - Nik

Today we only had the morning session as we were going to see a film this afternoon. We had a discussion about the next task we needed to do. We had already looked at an advert in pairs and applied Maslow's theory to it, so now we had to do the same but with a different advert by ourselves and also add knowledge about Young & Rubicam into it too. You could do an advert that we looked at with a different section of the unit with Louis, so we knew more background knowledge about it, however I wanted to do a different one to change things up a bit. I looked at some existing christmas adverts that have just been released as it is nearly Christmas and decided to use the Boots 2013 Christmas advert.

I watched a few adverts before watching this one, and i decided that this would be best as it had a lot of hidden messages and inter textual references.

This is the short report I typed up. I think I did quite well with this and I quite enjoyed analysing the advert and applying Maslows theory to it as I picked the advert that I would have a lot to write about. I know that if I was to do anything like this again, I need to pick an advert/video etc that I could write a lot about as it made it a lot easier for me and didn't take as long as it would if I used a video that I didn't have a lot to say about.