28/1/14 Dubbing Over The Audio
Today I stayed behind with Emily and Katie and we recorded the audio to be dubbed over the top of my advert. It sounded okay, even though I think it will sound a bit odd but it's better than having bad quality sound.
21/1/13
21/1/2013 Editing
I've edited my advert visually but the sound is really bad. I will be dubbing over the sound as it's too short notice to start filming again.
Unit 30 LO4 Final Evaluation
Unit 30 - Advertisement Production For Television
By Kirsty Richardson
At the beginning of this project, we got
given a brief explaining who Mind were and what we were doing. We had to have a
meeting with the client to see what they wanted, research the client and the
subject matter, think and develop possible ideas, pitch our idea, complete pre-production,
shoot the advert and edit it. Throughout the project, I have been keeping a log
of what I did each lesson with Richard and some of Nik's lesson (theory side of
Advertisements).
Research
The first step was to research individually.
Our first task on 6th November 2013 was to complete a hand-out outlining the
different types of research called 'Nature & Purposes of research'. I
learnt a lot from this task, as I had already learnt about Primary and
Secondary research at school, but forgot what they meant, so it was like a
reminder of what they were. I learnt that different types of research were
important to developing ideas. I did this sheet in a lot of detail, but I think
I should've actually picked a good 4 or 5 types of research (e.g. to use the
internet, get interviews, get people to fill out questionnaires etc.) to do
myself. I did 2/3 types of Primary/Secondary research, but I think if I picked
more, overall, I would've had a more solid understanding of the subject. I
wrote in the sheet about how good and useful the types of research were but
didn't actually carry it out myself.
The next day we then researched in a group
and I worked with Jasper. We researched a lot and put a lot of information in
the presentation, but I feel that we could've worked more as a team and helped
each other out more as I felt it was more one sided. One person was doing all
the work and speaking and the other doing nothing. I think in the future I
would try to not be so controlling and give other people in my team a chance to
find information and speak in the presentation, but we were limited on time and
I wanted this piece of work completed so we could move on.
If I was to do something like this again,
I would do a lot more individual research. I completed the crib sheet and the
presentation that everyone had to do, and I also spoke to a couple of people
that have experienced mental health illnesses, but I feel that I could've done
more. I think next time I would create a questionnaire and give it out to a lot
of different people so I would get a wide range of people’s views. I think if I
did more individual research my advert would've turned out better than it did.
I would make sure this would not happen again by not messing around in some
lessons so I could do more work to help me develop my ideas a lot better.
Ideas development
For the Idea Generation part of the
project, I thought of three possible ideas and created a synopsis for each one.
I found it really really hard thinking of three completely different ideas so
that it why some of them are quite similar. It took me a good week to think of
at least 2 ideas and I was still unsure on my 3rd one. I really lacked
inspiration and drive to think of a creative well thought out idea and it was quite
frustrating. I managed to think of three ideas and got my peers to give me
feedback on which they think I should go with. The feedback was the most
important and critical thing for me out of this whole process as I found it
really really useful that I got constructive criticism from people who knew
what they were talking about (as they were doing the same project). To improve
my ideas next time, I would ask a lot of different people not just my peers. If
I am working for a client that is part of a franchise, I think I would ask them
what they thought of my ideas and get in contact so that I had some
professional advice. I think that by doing this would help me develop ideas so
much better and help them become much more original. I was upset as I was listening
to other people's amazing ideas and that probably didn't help me come up with
original ideas both as I was listening to what other people were doing and that
was making me worry even more that my ideas were not good enough. In the end I
didn't give up, came up with three ideas and told them to my peers. They all
picked the one that I liked the most which is good. At least knowing other
people liked the idea that I liked out of the three the most helped too.
In the future to improve, I would get a range
of people’s opinions and type them up so I would be able to look back at what
people said whenever I wanted. The next project I will make sure I do this so
it would help make my idea stronger.
After getting feedback from peers, we
confirmed which idea we were going to pitch and wrote a scene by scene
breakdown explaining what would happen in the advert. I found this quite
difficult. Even though we were already used to writing a scene by scene (music
video), the music video was longer and easier to breakdown. I found a scene by
scene breakdown for something that was 30 seconds a bit annoying at first, as I
didn't know what to write. At that point, I did something that I learnt from
doing the music video scene by scene that helped me. I made a mind map and
wrote every idea that I had for the plot from my head onto paper and then
pieced it all together and made the scene by scene. This helped me so much as I
had different ideas whizzing around in my head, so doing mini drafts in a non-formal
way on a mind map made it a lot easier for me. I think I definitely will
be doing this for every project, or any time I need to get things out, mind
maps are a good way.
Client Pitch
Pitching to the client was probably the
hardest thing for me to do. I don't like presenting anyway, but pitching an
idea that I wasn't 100% happy with was even worse. It didn't go as bad as
expected to be fair, the music video pitch was a lot worse, but I was still
nervous and the panel could probably tell too. I wish that I wouldn't get so
worried and nervous about pitches, but I do and I feel that I didn't do as
badly in this pitch as I did in the music video pitch. I was well prepared for
this pitch and rehearsed it over and over again, so when I did do my pitch, I
could actually get my idea across a lot better than previously. I think that in
the future I just need to make sure that I have a solid idea, be prepared and
have practised a lot and be organised, which I usually am or try my best to
anyway.
Group working/Pre Production
I was surprised that my idea got picked,
as I thought other people's ideas were a lot stronger than mine and from what
people were saying, their pitch seemed to go a lot better than mine too. But I
was pleased and felt a lot happier that my idea couldn't have been that bad for
them to pick it. I was working with Kim which I was happy about as I know that
she works hard and would genuinely care about our work and the video as much as
I did.
The pre-production stage was a bit all
over the place, as we didn't find anyone to act in it until last minute and we
kept changing locations which made me feel uneasy because we were losing
control of it. The one big thing I have learned from this whole process is to
have a good 3 back up plans, as the first and second plans usually go wrong. In
the end, we got all of the pre-production done and were ready to shoot.
The hardest bit of the pre-production was
the script. From this process I have learnt that I will never ever try and come
up with a script for any of my videos as I now hate them with a passion and
I've learnt that I cannot write them to save my life. I will no doubt have to
write scripts in the future, but I think I will try and speak to someone that
is good at writing scripts and ask them to help me. I felt that Kim and I hated
the script from the beginning and didn't know where to start to make it less cringe
worthy. I felt that we focused on the script for far too long and it took over
a week just to get the script right. I think we should've spent more time
worrying what the visual side of the advert would be as it needed to be a lot
more effective than it actually turned out. I got far too worried and upset
over the script and it just proved that my idea was not a good one for someone
who hates writing scripts/isn't good at writing them. However, the rest of the pre-production
went well. I enjoyed taking the pictures for the visual storyboard during the
rehearsal the most as it looked really good in the end. The pictures I took
were meant to represent what the shot would look like but instead it just gave
a rough idea of what I wanted. It did help in the end because it showed people
what sort of look I wanted in my head.
Overall, I think that the idea intended to
be appropriate for the audience and the subject. The message of the video is
that it is ok to talk to someone about your problems and don't be afraid to say
what you're thinking and bottling up your problems. I think the video did come
across like that but probably not that clear, as I had to cut the script down
quite a lot for it not to be the length of a short feature film.
However I know that the subject is quite clear as I made sure in the script the problems were highlighted so the audience clearly knows what is wrong with the girl and how mind has helped her.
ProductionHowever I know that the subject is quite clear as I made sure in the script the problems were highlighted so the audience clearly knows what is wrong with the girl and how mind has helped her.
The filming of the advert was also challenging as we changed the location from the Common Room to the Olive Deli to outside all within 24 hours. Having to let everyone know the changes was difficult, relying on other people isn't my strong point as I really care for my work and want it to be right. Trying to organise when everyone was free and when everyone could film in which location was difficult as it was all last minute and no one could make a final decision. Actually shooting the advert didn't go that bad when I organised everyone, but I felt that I was doing other people's jobs for them. I didn't have a specific role I don't think. Originally I was meant to be Director, but on the day I ended being the Camera Operator, the production manager and director all at the same time. I organised equipment, locations, made sure everything was organised for everyone, controlled the camera so I knew that I was happy with the shots etc. I feel that if I had a third team member it would've been a lot easier and less stressful as I felt that sometimes Kim and I didn't really work as a team and I was the one left doing everything.
I thought that on the day the shoot went well, Emily and Katie (actors) knew their lines quite well and Adan who helped us with the sound said that it was good and the shots didn't look that bad. Only when I got into the edit suite did I realise that the sound didn't sound right at all . I was partly to blame as I should've checked out the location and used common sense knowing that you would get loud car noises in the centre of Manchester in a park. However, I didn't intend it to be outside, it wasn't my idea and I kept asking the sound man if the sound was clear and sharp and he said yes.
Overall it was my fault but it was because I was relying on other people and they let me down. In the end it managed to get fixed and just dub over the sound. I just felt that we all didn't really work as a team and that's why things went wrong. I would stop this from happening again in the future by checking the sound myself, and going to the location not just once but a few times to find any possible problems that might affect the filming or the quality of the advert.
Post Production
Editing the visuals didn't take long at all as I was organised and went off my shot list/visual storyboard and I knew exactly what I wanted. However, when I listened back to the original sound, you could here traffic really loud, the microphone wasn't pointed in the middle so you couldn't here one actress as well as the other and there were building works in the background so you could here crashing and banging from the workmen. I know that in the future I can't leave it 3 or 4 days before I check the sound and the shots, I need to check them straight away so that if there are problems I can make a decision on what to do, whether that be re shooting or dubbing over the voice etc.. In the end I dubbed over what the actors were saying by making them watch the footage and then repeat the line. It was hard to edit as I needed to slow down or speed up certain words they said, so it doesn't look as good as I intended, but still looks believable.
I think that if I could re do this project I would do a lot of things differently. I would most definitely not be creating a script and would try and think of an idea that had more of a story to it in a creative way. The advert isn't really how I imagined it would be as it is quite boring and doesn't really impress me personally if I was an audience. However, I am happy with the acting from Emily and Katie as I think it makes the video a lot more believable as they deliver the lines in a professional way.
In the future I would try to enjoy myself more as I have not enjoyed doing this advert as much as I thought I would. I really enjoy editing, especially if it is scripted editing, but because of all the sound issues I didn't enjoy it as much.
Overall, I have learnt a lot through this process and learnt some very valuable lessons from mistakes I won't be making again!
20/1/2014 - Editing
Today I started editing, I tried editing the footage but it is not as good as I thought it was. The picture visual side of it isn't too bad. The shits could be reframed slightly but that is something I can adjust in post at the end of editing along with the colour correction as it's quite a blue tone to all of the shots. The audio as really bad though, which I'm upset about as I kept asking the sound guy if it sounded okay and he said it did. It is partly my fault though as I should've checked myself whilst we were shooting. You can only hear one of the actors quite well and the other is quite low. You can hear a lot of crashing an banging from the workmen that were near by. It is distracting and not much can be done with it. I either need to reshoot at short notice or dub over the voice.
16/1/2013 - Reviewing Footage and setting up Final Cut Pro Project
Today I set up the final cut pro project. This took me a while as I couldn't remember what the correct settings were so I had to go back through my notes which took a while. I realise now that I really should type them up and keep them on my USB so it is less time wasting. I had a quick look through the footage and it looked okay.
14/1/14 - Shoot Day
Today was the day of the shoot. We ended up changing our location last minute as it was a nice day and would look more realistic outside. If we did it in the deli, we would've had to wait until 4.30 and wouldn't have a lot of time. It was cold but we braved it and shot the advert. The footage looked good and so did the audio. The actors did well, even though they kept laughing, we got it right and the performance side of it looked really good.
9/1/14 - AFTERNOON - Test Shots
We went back to the edit suite and edited the short clip together and showed our Tutor Richard. He said that we needed to make the shots eye level and be cautious of how quickly a shot could look wrong. This will help me for when I film on Tuesday so that I can get the shots looking as good as they can.
8/1/2014 - Organise Rehearsal
Today we needed to organise the rehearsal and confirm the shoot day/location. We went and asked Katie and Emily when they were both available and we have come to the conclusion that the shoot will be on Tuesday.
We went and spoke to the common room and asked if we could use the room tomorrow to rehearse and also for Tuesday. They were fine and we have everything organised for tomorrows rehearsal at 11.30.
Kim and I need to make sure we get the following done in tomorrows rehearsal
1) Read through script
2) Act out script
3) Record any changes to script
4) Voice record run through
5) Take pictures for visual storyboard (of shots)
6) Film on phone
We need to make sure that we get all of this done so we will be fully prepared for Tuesdays shoot.
We went and spoke to the common room and asked if we could use the room tomorrow to rehearse and also for Tuesday. They were fine and we have everything organised for tomorrows rehearsal at 11.30.
Kim and I need to make sure we get the following done in tomorrows rehearsal
1) Read through script
2) Act out script
3) Record any changes to script
4) Voice record run through
5) Take pictures for visual storyboard (of shots)
6) Film on phone
We need to make sure that we get all of this done so we will be fully prepared for Tuesdays shoot.
FILMING WEEK 2 - 6/1/2014 - 17/1/2014
We are back from the Christmas holidays and have a lot of work to do to get the advert shot ready for editing this week.
This is a list of things that need to be done this week
1) Organise location - Common Room hopefully but need to ask
2) Decide on date for shoot - maybe tuesday need to check with Emily and Katie
3) Rehearsal needs to happen before shoot
4) Need to book equipment
This is a list of things that need to be done this week
1) Organise location - Common Room hopefully but need to ask
2) Decide on date for shoot - maybe tuesday need to check with Emily and Katie
3) Rehearsal needs to happen before shoot
4) Need to book equipment
FILMING WEEK 1 16/12/2013 - 20/12/2013
This week was a 'reading week', so we were off timetable to complete work that we needed to. i had a lot of outstanding work apart from the advert so i didn't really focus on the advert this week. However, i have got 2 people form our class to be in the video. i have got Emily Corte (mixed media) and Katie Hoyle to act in our video. I have given them the script and they are going to look at it over christmas and learn it ready for the week we come back. Even though everything is quite last minute, I am happy i have sorted out the actors and location and I have completed the outstanding work so i can focus on the advert when we get back from the Christmas break.
PRE PRODUCTION WEEK 9/12/2013 - 13/12/2013
This week was pre production week and it has been really hard. I started off with my original script that I had before I knew that my idea was chosen and it was really bad. All this week me and Kim have been trying to make it better and have finally reached a decent script at draft 6!
We also had trouble finding actors to be in the video. We wanted student or professional actors to be in it, and I found 2 at the beginning of the week, but when i tried to get in contact with them they let me down, so Kim and I came to the conclusion that they were unreliable and we needed to find someone else.
We completed all pre production that needed doing, even though we changed the location about 6 times as we had problems with each one. We have finally decided that we are going to do it in the common room as it would be somewhere where people would go to talk.
We do not have actors as of yet but I was thinking that two people from our class could do it as I know they would be reliable as they know how important this is for us and what we need as they are doing the same project.
We know for definite that we will not be filming next week and we will film after christmas so we have the christmas holiday to organise everything.
I've found this week really hard and I've realised that my idea is quite poor and isn't going to look as good as I intended, but we're going to try our best as that's all we can do.
i think in the future i would try not to use a script as I've really hated having to do draft after draft and i find the script really cringeworthy.
Most of our pre production documents are in the group Folder that Richard has, but here are our many drafts of our script taht I dislike a lot...
Script 1
Script 2
Script 3
Script 4
Script 5
Script 6
We also had trouble finding actors to be in the video. We wanted student or professional actors to be in it, and I found 2 at the beginning of the week, but when i tried to get in contact with them they let me down, so Kim and I came to the conclusion that they were unreliable and we needed to find someone else.
We completed all pre production that needed doing, even though we changed the location about 6 times as we had problems with each one. We have finally decided that we are going to do it in the common room as it would be somewhere where people would go to talk.
We do not have actors as of yet but I was thinking that two people from our class could do it as I know they would be reliable as they know how important this is for us and what we need as they are doing the same project.
We know for definite that we will not be filming next week and we will film after christmas so we have the christmas holiday to organise everything.
I've found this week really hard and I've realised that my idea is quite poor and isn't going to look as good as I intended, but we're going to try our best as that's all we can do.
i think in the future i would try not to use a script as I've really hated having to do draft after draft and i find the script really cringeworthy.
Most of our pre production documents are in the group Folder that Richard has, but here are our many drafts of our script taht I dislike a lot...
Script 1
Script 2
Script 3
Script 5
Script 6
Production Log: 5th December 2013 - Results of Pitch
Results Of Pitch
Yesterday we had our pitch and today we found out the results. I did better than expected and John really liked my idea and how I asked other people who have experienced these problems and incorporated this into my idea. My idea got chosen and was one out of 5 or 6 to be chosen. I was really pleased for everyone chosen too because I knew how hard they all worked and I know that their adverts will look really good. We also found out our groups and I am working with Kim Dutton. Now the hard work starts!
Yesterday we had our pitch and today we found out the results. I did better than expected and John really liked my idea and how I asked other people who have experienced these problems and incorporated this into my idea. My idea got chosen and was one out of 5 or 6 to be chosen. I was really pleased for everyone chosen too because I knew how hard they all worked and I know that their adverts will look really good. We also found out our groups and I am working with Kim Dutton. Now the hard work starts!
Production Log: 4th December 2013 - Pitch
Today we had our pitch. I was really really nervous as it was not only in front of tutor Richard, but also in front of John Swallow and two volunteers from the charity. I was well prepared and had notes in front of me with the slides on so I could see what was on each slide without having to look at the powerpoint. i walked in and I was really nervous but I managed to deliver my presentation okay and got across my point and idea to the panel. I wanted it to go well because I worked really hard getting my idea together and on the pitch. I didn't mind if my idea didn't get picked, I just didn't want the pitch to be like how it was last time as I could hardly talk and was shaking all the way through it.
I also had a treatment prepared to give to the client and to give to Richard and they read that whilst I was setting up my powerpoint.
Looking back I was really glad that I had the treatment as a handout for them as they understood the idea more and exactly how I wanted it to look.
Overall the pitch went quite well and I wasn't as nervous as last time. I think I have learned from the past that you have to put your nerves to one side and not let them get to you so you can deliver your idea and get it across in the way that you intended.
I will be doing pitch's for other project in the future no doubt, and this pitch really helped me learn quite a lot. i know that in the future I should give the panel a handout of some sort with a clearer understanding of my idea before I deliver the pitch, so the idea makes more sense when they listen to the pitch. I just need to stop being so nervous and get so panicky about the pitch because there is no need and it well go a lot more well if I am more confident in myself, the idea and the pitch.
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| This is the treatment that I gave the panel to read through whilst I was setting up my powerpoint. This really helped as it made the pitch run more smoothly and helped buy time whilst i was setting up my powerpoint and getting everything together. |
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| This is my powerpoint that I put on the TV to show the panel. I think that the Powerpoint looked quite good as it had everything on it that it needed but not too much text so that I could expand on the points. |
Production Log: 27th November 2013 - Richard
Today we went on a field trip to Rochdale mind. We met John Swallow again at the Rochdale Mind cafe and sat down and spoke about what we are going to be doing in the day. We looked at the cafe as it would be a good location to shoot and had a big Mind logo on the window that would make a good shot. There were also leaflets and posters that I could use in my advert and picked a couple up.
I really liked the cafe and is definitely a possible location for my advert. I should've taken a picture of the cafe but there were people in. If I need to use the Cafe I need to organise this with John Swallow in advanced so I need to make a quick decision on my location so it can be organised.
We then went to the BackDoor Music Project, which was like a mini arena with a stage and a place for people to stand. I liked that location but it was a bit dark so if we were to film there it would cause problems and we would need to bring lights etc.
There was also a studio around the back that would be a really good location, but the ideas I have been thinking about wouldn't require that location. However, I can always keep it in mind for future possible locations.
We then left the Backdoor Music Project and walked to the allotment. I really liked the allotment as it was really peaceful. It was interesting to learn that they grow fruit and veg and give it to the food banks, so it makes people feel good that they have helped other people by growing their own food and giving it to people who would really appreciate it and need it.
Even though I liked the allotment, that probably wouldn't be a location either as my ideas wouldn't really fit around the location, but again, I will remember that for future reference.
Overall, I really enjoyed going to Rochdale Mind to see the work that they do and how they make a difference to the community. I felt that none of the locations would fit my idea, but it helped me understand more what Mind did and how they make a huge difference to peoples lives. This trip was really helpful and if we were to do something else like this again, I would visit the client as it would be useful.
I really liked the cafe and is definitely a possible location for my advert. I should've taken a picture of the cafe but there were people in. If I need to use the Cafe I need to organise this with John Swallow in advanced so I need to make a quick decision on my location so it can be organised.
We then went to the BackDoor Music Project, which was like a mini arena with a stage and a place for people to stand. I liked that location but it was a bit dark so if we were to film there it would cause problems and we would need to bring lights etc.
There was also a studio around the back that would be a really good location, but the ideas I have been thinking about wouldn't require that location. However, I can always keep it in mind for future possible locations.
Even though I liked the allotment, that probably wouldn't be a location either as my ideas wouldn't really fit around the location, but again, I will remember that for future reference.
Overall, I really enjoyed going to Rochdale Mind to see the work that they do and how they make a difference to the community. I felt that none of the locations would fit my idea, but it helped me understand more what Mind did and how they make a huge difference to peoples lives. This trip was really helpful and if we were to do something else like this again, I would visit the client as it would be useful.
Production Log: 20th November 2013 - Richard
Today, we did some feedback from our peers. We had our 3 ideas so we did a mini treatment on each idea on an a1 sheet of paper and made notes that would help us to present to our groups. We we're put in groups of 3/4 and I was with Adan and George. I gave feedback to them about their ideas and they have feedback to me. I found this really useful as it actually made me change my idea slightly for the better after talking to them. They said that the idea I personally wanted to use was the best but it needed more thinking through and they gave me really useful suggestions. This was probably the best feedback I could've got as they knew what they were talking about as they are in the same boat as me too. This lesson was really useful and helped me develop my idea a lot.
I think that in the future if I was to do this again, I definitely need to get peer feedback before deciding my final idea as it was really really helpful and helped iron out my ideas. I would do this when I have 3 ideas (like we did originally), but I would also get feedback when I have decided my final idea. I would do this so my peers could say what need improving in the final idea to help make it stronger, and i would also record what they say on the computer so that I have it to look back on throughout the process.
I think that in the future if I was to do this again, I definitely need to get peer feedback before deciding my final idea as it was really really helpful and helped iron out my ideas. I would do this when I have 3 ideas (like we did originally), but I would also get feedback when I have decided my final idea. I would do this so my peers could say what need improving in the final idea to help make it stronger, and i would also record what they say on the computer so that I have it to look back on throughout the process.
Production Log: 26th November 2013 - Nik
Today we only had the morning session as we were going to see a film this afternoon. We had a discussion about the next task we needed to do. We had already looked at an advert in pairs and applied Maslow's theory to it, so now we had to do the same but with a different advert by ourselves and also add knowledge about Young & Rubicam into it too. You could do an advert that we looked at with a different section of the unit with Louis, so we knew more background knowledge about it, however I wanted to do a different one to change things up a bit. I looked at some existing christmas adverts that have just been released as it is nearly Christmas and decided to use the Boots 2013 Christmas advert.
I watched a few adverts before watching this one, and i decided that this would be best as it had a lot of hidden messages and inter textual references.
This is the short report I typed up. I think I did quite well with this and I quite enjoyed analysing the advert and applying Maslows theory to it as I picked the advert that I would have a lot to write about. I know that if I was to do anything like this again, I need to pick an advert/video etc that I could write a lot about as it made it a lot easier for me and didn't take as long as it would if I used a video that I didn't have a lot to say about.
Production Log: 21th November 2013 - Richard
For this lesson I was ill, however, I came in the next day (Friday) and got the notes off my classmate Sina. The class learnt how to give the perfect pitch and got given the pitch date. They also got given a sheet on what they needed to do for the treatment and explained how to complete a simple treatment that will be presented to the client during the pitch. I missed quite a lot but I managed to catch up on what we needed to complete for what date and started to complete it.
9/1/14 - MORNING - Rehearsal
We found that the location didn't look realistic enough and didn't come across like what would happen in real life. We decided we could do it at the olive deli across the road from the college. We went and asked and they said that we could film at 4.30 as it is the quietest part of the day.
Apart from that the rehearsal went well and I was happy with how it all went.
Here are some videos and photos from the rehearsal. (Only take with iPhone so not very good quality).
Production Log: 19th November 2013 - Nik
Young and Rubicam
Today we had a lesson about Young and Rubicam and the 7 types of people. This helped me understand audiences for adverts more, even though i was confused at first. Young & Rubicam helps other people identifies what their audience is and what their needs are.
These are the rough notes I made in my notebook. Not very neat but I got the Powerpoint presentation Nik used and read through so I had the notes in neat!
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| The Mainstream is the audience that I would probably use the most when thinking about audiences for my videos as i like to make my videos quite generalised so everyone could relate to them. |
Production Log: 14th November 2013 - Richard
Ideas Generation
Today we generated 3 ideas for the advert. I had a look at existing adverts to give me inspiration as I didn't really know where to start.
http://www.youtube.com/watch?v=SE5Ip60_HJk
http://www.youtube.com/watch?v=PfPatd-Ifd0&list=PLFFAB77E6E0DFBAD4&index=7
http://www.youtube.com/watch?v=bVnmFNsnULo&list=PLFFAB77E6E0DFBAD4&index=3
Looking at these adverts really helped me as a starting point. I did a quick mindmap of ideas and things that I could include. This was useful so I could get possible ideas out of my head and onto paper.
I then wrote the three synopsis' for the ideas and also took some/found pictures to create a mini mood board so it would set the scene and make the idea more visual.
.
Today we generated 3 ideas for the advert. I had a look at existing adverts to give me inspiration as I didn't really know where to start.
http://www.youtube.com/watch?v=SE5Ip60_HJk
http://www.youtube.com/watch?v=PfPatd-Ifd0&list=PLFFAB77E6E0DFBAD4&index=7
http://www.youtube.com/watch?v=bVnmFNsnULo&list=PLFFAB77E6E0DFBAD4&index=3
Looking at these adverts really helped me as a starting point. I did a quick mindmap of ideas and things that I could include. This was useful so I could get possible ideas out of my head and onto paper.
I then wrote the three synopsis' for the ideas and also took some/found pictures to create a mini mood board so it would set the scene and make the idea more visual.
.
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